Asymmetrical lines meet winding optics and color-blocking prints. SURO Swimwear’s bikinis and swimsuits push beyond design boundaries, but never appear out of place.
The idea of a sustainable swimwear label came from Spanish designer Margarita Payeras while she discovered her love affair for minimalistic design and fashion. She fell in love with the idea of a clean design style with bright colours using primarily sustainable and recyclable materials. Women, whether at the beach or by the pool, should be dressed well – no more, no less.
Finding a name was the initial challenge. How could she communicate her message in a brand name? As she thought about how she herself learned to swim, it became crystal clear what the name would be. She recalled the flotation device, a small swimming belt made from cork, that her grandfather once gave her to help stay afloat was called “suro” in Katalan.
Meanwhile, SURO developed a signature style for combining street fashion with sustainable lifestyle. While swimwear traditionally exposes the small problem zones of women, SURO has developed unique designs that keep the body comfortable.
Hard pressed to find a model from this Majorcan label that can only be worn one-way, most of SURO’s bikinis and swimwear have a secret to their design and will continue to surprise you through their multifunctionality. For example, tops can be worn inside-out. Their winding tops are endlessly customizable and high-waisted panties, like puzzle pieces, can we combined and morphed into new styles. Three items purchased, twelve different combination possibilities.
SURO is Street Swimwear!
Which means many pieces of SURO’s collection can be coupled with modern streetwear and worn away from the pool. The cut, colour and design resemble urban clothing to the tiniest detail. But why is there even a boundary between streetwear and swimwear?
For Margarita the design aspect is only one part of the picture. She was determined to develop a product with little to no carbon footprint, which is the creed of SURO Swimwear. Much of this is accomplished through employing sustainable production methods that maintain a low impact on the environment. It was very deliberate to use italian recyclable materials, but avoid long production routes since the materials are to be processed in Barcelona. Thus, production is completely sustainable and local under fair trade working conditions.
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